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About Me
Oliver ("Ollie") Fitch
Brand strategy • Advertising • Digital marketing
I’m a 4th-year at UVA pursuing a B.S. in Commerce in the McIntire School, concentrating in Marketing & IT and participating in the UVA Promotions class. We recently competed in the National Student Advertising Competition, pitching a comprehensive campaign for the NFL.
Within our mini “agency,” I serve as co-chair of the Video Production committee, where I help lead work on the commercial spot, video manifesto, and other campaign videos.
I’ve been drawn to the emotional power of creative work for as long as I can remember. As a kid, I rewatched and saved commercials that felt cinematic or compelling. Today, I’m focused on the strategy and creative decisions that shape emotion, brand loyalty, and the small moments that make a brand feel human and memorable.
How does a company develop its brand into something consumers perceive as a real connection? That is the kind of question I hope to keep answering through work that helps people genuinely care about brands.
Creative and strategy work for Catholic Hoos, Promotions, and classes.
Selected Work
Carhartt CPBA
CPBA stands for consumer profile and brand analysis. We dissected Carhartt's current segments and suggested strategy for future success.
Next up: Introduction
Questions & Answers
Carhartt CPBA
CPBA stands for consumer profile and brand analysis. We dissected Carhartt's current segments and suggested strategy for future success.
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